https://sapps.app/blog/ Plain guides on LinkedIn outbound: how it works, what to ask an agency, and what to prepare. en https://sapps.app/blog/define-a-b2b-saas-icp-for-linkedin/ https://sapps.app/blog/define-a-b2b-saas-icp-for-linkedin/ Build a usable ICP worksheet from company criteria, buyer roles, exclusions and evidence, then translate it into LinkedIn research filters and a testable first segment. Thu, 08 Oct 2026 00:00:00 GMT Strategy https://sapps.app/blog/from-linkedin-engagement-to-a-sales-conversation/ https://sapps.app/blog/from-linkedin-engagement-to-a-sales-conversation/ Distinguish LinkedIn engagement from buying intent, choose a contextual response, and use permission and an easy exit before moving toward a SaaS sales conversation. Thu, 08 Oct 2026 00:00:00 GMT Conversations https://sapps.app/blog/how-to-choose-a-linkedin-lead-generation-agency/ https://sapps.app/blog/how-to-choose-a-linkedin-lead-generation-agency/ A practical buyer scorecard for targeting, content, conversations, handoff, evidence, reporting and honest answers about accounts and restrictions. Thu, 08 Oct 2026 00:00:00 GMT Choosing an agency https://sapps.app/blog/linkedin-agency-vs-in-house-sdr-vs-freelancer/ https://sapps.app/blog/linkedin-agency-vs-in-house-sdr-vs-freelancer/ Compare ownership, skills, management time and cost components before choosing who runs LinkedIn outbound. Includes an explicitly hypothetical budgeting model. Thu, 08 Oct 2026 00:00:00 GMT Choosing an agency https://sapps.app/blog/linkedin-automation-rules-and-account-risk/ https://sapps.app/blog/linkedin-automation-rules-and-account-risk/ What LinkedIn's current rules say about automation, identity and account access, and which risks remain with account holders, agencies and SaaS clients. Thu, 08 Oct 2026 00:00:00 GMT Platform risk https://sapps.app/blog/linkedin-content-strategy-for-b2b-saas-buyers/ https://sapps.app/blog/linkedin-content-strategy-for-b2b-saas-buyers/ Build a B2B SaaS content plan around problems, evaluation questions, objections and next steps, with a buyer-question matrix and a path to relevant conversations. Thu, 08 Oct 2026 00:00:00 GMT Content https://sapps.app/blog/linkedin-lead-generation-for-b2b-saas/ https://sapps.app/blog/linkedin-lead-generation-for-b2b-saas/ A practical LinkedIn workflow for B2B SaaS teams, with targeting decisions, buyer-focused content, respectful conversations, stage ownership, sales handoff and measurement. Thu, 08 Oct 2026 00:00:00 GMT Strategy https://sapps.app/blog/linkedin-lead-generation-metrics-scorecard/ https://sapps.app/blog/linkedin-lead-generation-metrics-scorecard/ Define LinkedIn activity, content and sales metrics with consistent cohorts, explicit denominators and a blank scorecard that separates attribution from revenue claims. Thu, 08 Oct 2026 00:00:00 GMT Measurement https://sapps.app/blog/linkedin-outreach-vs-cold-email-for-b2b-saas/ https://sapps.app/blog/linkedin-outreach-vs-cold-email-for-b2b-saas/ Choose a channel by buyer access, usable context, operating workload and measurement. A decision matrix explains the platform, sender and legal constraints on both sides. Thu, 08 Oct 2026 00:00:00 GMT Strategy https://sapps.app/blog/linkedin-to-sales-handoff-checklist/ https://sapps.app/blog/linkedin-to-sales-handoff-checklist/ A practical checklist for passing LinkedIn conversations to sales, with separate definitions for booked, held, qualified and opportunity-stage outcomes. Thu, 08 Oct 2026 00:00:00 GMT Conversations https://sapps.app/blog/read-a-linkedin-agency-case-study/ https://sapps.app/blog/read-a-linkedin-agency-case-study/ Six questions that turn a polished case study into something you can actually judge, and the gaps worth asking about on the first call. Tue, 06 Oct 2026 00:00:00 GMT Choosing an agency https://sapps.app/blog/prepare-for-a-linkedin-agency-setup-month/ https://sapps.app/blog/prepare-for-a-linkedin-agency-setup-month/ The decisions, access and material that make the first month of a managed LinkedIn programme go smoothly, and the ones that can wait. Fri, 02 Oct 2026 00:00:00 GMT Getting started